All our marketing activity – from the organisation of special, seasonal events to the creation of smaller scale promotions – is aimed at potential shoppers, demonstrating how much Harrow has to offer and giving them a compelling reason to visit. The cumulative effect will be to reinforce an attractive overall brand identity that encompasses both shopping centres plus the wider retail offering in the BID area.

A regular calendar of events, including Summer, Halloween and Christmas is helping to keep Harrow town centre in the headlines and encouraging increased footfall.

Their success, however, depends on the enthusiasm and hands-on involvement of local businesses.

If you are a business in the Harrow BID area and want to be part of these or other events in the future, please call the office 020 8863 9933 or email


HA1 Summer Event
HA1 Christmas Event